UC Berkeley Korean Wave Workshop 2012

DATE: Friday-Saturday, February 17-18, 2012

PLACE: IEAS Conference Room, 2223 Fulton Street, 6th Floor, UC Berkeley

SPONSOR: Center for Korean Studies



There are, needless to say, several books in English on the Korean Wave already but there is still a need for serious scholarship on this topic. In particular, it is our hope that this workshop will place the Korean Wave in a larger context: historical, comparative, transnational, and theoretical. As experts on the Korean Wave, we hope that you will contribute a paper — on a topic to be negotiated — that will result in a volume to be published in the Seoul-California Series at the University of California Press.

The February workshop is intended to present our ideas and findings and to benefit from our respective expertise. The discussion will be conducted in English. You need not prepare a completed paper, though of course that will facilitate discussion. Each paper should be roughly 8,000 10,000 words in English.



Jinhee Choi, King's College London
From Shojo to Sunjeong: a Regional Sensibility and Hallyu
Over the last decade, the East Asian region has witnessed an acceleration in cultural exchange. Changes in media policy have allowed for local producers to target lucrative regional markets, catering their products to the tastes and sensibilities of domestic as well as regional audiences. This presentation will examine the function of shared sensibility in facilitating such flows by focusing on the female adolescent sensibility explored and exploited in regional hits such as Secret (Jay Chou, 2007) and Boys Over Flowers (Hana yori dango; 花より男子), the latter having appeared as comic books, anime and film and television adaptations in Taiwan, Japan and South Korea. In addition to reviewing the economic conditions arising alongside both a corresponding sense of co-evalness (K. Iwabuchi) and an abstract sense of regional identity (Chua Beng Hwa), I hope to examine the extent to which this phenomenon is a manifestation of the shojo (sunjeong) fantasy and sensibility, fostered since at least the early 20th century in Japanese culture, including literature and magazines and followed by other cultural forms such as comic books and anime, not only in Japan but across the greater region. This presentation seeks to trace out the interrelationships between regional industry media practices and corresponding cultural sensibilities.



Coming soon.


Invited Participants

Jinhee Choi, King's College London
From Shojo to Sunjeong: a Regional Sensibility and Hallyu

Kyu Hyun Kim, University of California, Davis

Nancy Abelmann, University of Illinois at Urbana
Analysis of Take Care of My Mother

Ingyu Oh, Solbridge International School of Business
A new Internet-based Business Strategy and the Rise of Young K-pop Fans in Asia and Europe

Youna Kim, American University of Paris, France

Sun Jung, University of Victoria

Wondam Paik, Songong University
Problems of Cultural Production and Pop-Asianism in Asia and the World

Hye Joang Cho-Han, Yonsei University

Hyun Mee Kim, Yonsei University
Gender and Korean Pop Culture Wave Issues in Taiwan and Japan

Sooyeon Lee, Korean Women's Policy Institute
Structure of Appeal of Korean Wave Texts

Yukie Hirata
K-op Fans in Japan and the Anti-Korean Wave Movement in Japan

Koichi Iwabuchi, Waseda University

Seongbin Hwang, Rikkyo University
Phenomena of Korean Popular Culture in Japan

Fang-chih Irene Yang, National Chang Kung University
From Korean Wave to Korean Living: Meteor Garden and The Politics of Love Fantasies in Taiwan

Lisa Y.M. Leung, Lingnan University
Consumption of the Korean Wave in Hong Kong, China and Taiwan

Ho Swee Lin, Catholic University of Korea
The Growing Costs and Contradictions involved in Producing Idols for South Korea's Intimate Economy

Kyung-Sup Chang, Seoul National University
The Korean Wave as Popular Aesthetics of Compressed Modernity



Ground transportation
From the San Francisco airport you can take BART (the subway) to the Downtown Berkeley BART station. It will cost around $8.60 and you can buy the tickets from a machine using a credit card or cash. The hotel is just a few yards from the station. From the Oakland airport, you can take AirBart to the nearest BART station. If you take a Richmond-bound train from either airport you will not have to transfer. If you are driving, the hotel will direct you to a city parking lot across the street.

The Hotel Shattuck Plaza (hotelshattuckplaza.com) is located at 2086 Allston Way, Berkeley, CA 94704. Phone: (510) 845-7300; Toll Free: (866) 466-9199. The rooms have free wi-fi.

Conference location
The conference will take place at the Institute of East Asian Studies conference room, on the sixth floor of 2223 Fulton Street. It is two short blocks from the hotel.

Continental breakfast will be available both days at the conference site. You can also eat breakfast in the hotel and charge it to your room. The conference will cater lunch on Friday and Saturday, and we will host a banquet dinner on Friday. If you have any dietary preferences or restrictions, please let us know. (cks@berkeley.edu)



The UC Berkeley Korean Wave Workshop 2012 will be held in the IEAS conference room on the Berkeley campus.

Directions to IEAS

IEAS is located on the sixth floor of 2223 Fulton Street at the southwest corner of campus at the intersection of Kittredge and Fulton Streets. Please find IEAS in section D1 of this campus map.

Campus map


If traveling by BART, exit the Richmond-Fremont line at the Berkeley station (not North Berkeley). When you leave the BART station, walk south down Shattuck Avenue to Kittredge Street (one or two blocks depending on which station exit you leave from) and turn left. Walk one block to Fulton Street and you will be facing the 2223 Fulton Street Building.

From Interstate 80

To reach the site by car from Interstate 80, exit at the University Avenue off-ramp in Berkeley. Take University Avenue east to Oxford Street and turn right. Oxford becomes Fulton Street in a couple of blocks. We are located in the six-story beige building on the east (left) side of the street.

From Highways 24/13

To reach us from Highways 24/13, exit 13 at Tunnel Road in Berkeley. Continue on Tunnel Road as it becomes Ashby. Turn right at Telegraph and drive approximately one mile north to Bancroft Way and turn left. The 2223 Fulton Street Building is at the northeast corner of the Bancroft and Fulton intersection (right side).

Directions to campus are also available at http://www.berkeley.edu/visitors/traveling.html


There are various public parking lots and facilities near campus and in downtown Berkeley. This list includes municipal and privately owned parking lots and garages open to the public. Please consult signs for hours and fees prior to entering the facilities.

Other lots:

  • Berkeley Way near Shattuck
  • Center Street near Shattuck
  • Allston Way near Shattuck
  • Kittredge Street near Milvia

More information is available on the UC Berkeley Parking and Transportation page.