| DATE: | Wednesday, November 2, 2005 |
|---|---|
| TIME: | Reception: 5:30 PM Lecture: 6:00 PM |
| PLACE: | North Gate Hall, Graduate School of Journalism |
| FORMAT: | IEAS Book Series: New Perspectives on East Asia |
| SPONSORS: | Institute of East Asian Studies, Graduate School of Journalism |
Operation Yao Ming traces the development and emergence of Yao Ming as China's first bona fide NBA star, from the arranged marriage of his parents - both reluctant but sensational, and tall, basketball players in China - to Nike's savvy insinuation into Yao's career and his number-one selection in the 2002 NBA draft. Not coincidentally, Yao's story reflects the seismic shifts taking place in Chinese sports; it starts with a country virtually invisible in the global arena that becomes, by the time of Yao's emergence, an international power not embarrassed to flex its muscle.
Brook Larmer is an award-winning journalist who has worked as the Newsweek bureau chief in Buenos Aires, Miami, Hong Kong, and Shanghai, where he now lives with his wife.
Program followed by Book Signing. See other programs in the IEAS Book Series: New Perspectives on East Asia.
