"James McGregor, One Billion Customers: Lessons from the Front Lines of Doing Business in China"

Followed by reception and book signing. 

James McGregor asks the big questions about China's current economic boom: Who are China's entrepreneurs and how did they get so rich? How independent are they from their government and bureaucracy? How and to what extent can Western companies partake of China's new wealth? He gives his answers in a series of lively and detailed case studies describing how important deals came together or fell apart, how the people involved viewed and treated each other, and how politics and prejudices may taint expectations and outcomes.

James McGregor is a former Wall Street Journal Beijing Bureau Chief. In the 1990s he served as Chief Executive of Dow Jones' China operations and subsequently became a venture-capital investor during China's dotcom boom.

See other programs in the IEAS Book Series: New Perspectives on East Asia.