"The Asian Mystique: Dragon Ladies, Geisha Girls & Our Fantasies of the Exotic Orient"

Sheridan Prasso, Contributing Editor, FORTUNE magazine

Few Westerners escape the images, expectations and misperceptions that lead us to see Asia as exotic, sensual, decadent, dangerous, and mysterious. Despite — and because of — centuries of East-West interaction, the stereotypes of Western literature, stage, and screen remain pervasive icons: the tea-pouring, submissive, sexually available geisha girl; the steely cold dragon lady dominatrix; as well as the portrayal of the Asian male as effeminate and asexual. These "Oriental" illusions color our relations and relationships in ways even well-respected professional "Asia hands" and scholars don't necessarily see.

The Asian Mystique lays out a provocative challenge to see Asia and Asians as they really are, with unclouded, deeroticized eyes. It traces the origins of Western stereotypes in history and in Hollywood, examines the phenomenon of ‘yellow fever,' then goes on a reality tour of Asia's go-go bars, middle-class homes, college campuses, business districts, and corridors of power, providing intimate profiles of women's lives and vivid portraits of the human side of an Asia we usually mythologize too well to really understand. It strips away our misconceptions and stereotypes, revealing instead the fully dimensional human beings beyond our usual perceptions. The Asian Mystique is required reading for anyone with interest in or interaction with Asia or Asian-origin people, as well as any serious student or practicioner of East-West relations.

Sheridan Prasso has been writing about Asia for more than fifteen years. Currently, she is a Contributing Editor at FORTUNE magazine. Sheridan previously spent eight years with BusinessWeek, as its New York-based Asia Editor and as a Senior News Editor. She served as Cambodia Bureau Chief for Agence France-Presse (AFP) from 1991 to 1994, setting up the first permanent Western news bureau to reopen in Phnom Penh since 1975. She also worked in Hong Kong as an Asia Regional Correspondent, in Paris as a Europe/Africa Editor, and as a United Nations Correspondent for AFP. She started her career with The Associated Press (AP) in Washington, D.C. and Chicago, and later worked as an AP Business Writer. She has lived in Japan as a U.S.-Japan Foundation Media Fellow, and in China as a Knight International Press Fellow.Previously, Prasso was Asia Editor and a Senior News Editor for BusinessWeek. Her articles have appeared in Time, The New Yorker, The New Republic, The New York Times, The Los Angeles Times,and other publications.

For more information about Sheridan Prasso and her new book, The Asian Mystique, please visit her website: http://www.sheridanprasso.com/