Hai Che

Assistant Professor, Haas School of Business
Ph.D, Washington University

E-mail:
cheh@haas.berkeley.edu

Research Interests: Empirical and theoretical analysis of competitive strategies; contracts in distribution channels: modeling and empirical testings; business-to-business marketing: auction models and empirical tests; marketing strategies and consumer satisfaction; behavioral marketing, and international marketing (with a special interest in Asia).

Web page:
http://faculty.haas.berkeley.edu/cheh